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Western Illinois University

Director of University Marketing
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Position Number: 972094
Location: Macomb, IL
Position Type: Business - Marketing and Sales

Director of University Marketing
Western Illinois University

About Western Illinois University:
Western Illinois University, accredited by the Higher Learning Commission and a member of the North Central Association of Colleges and Schools, serves more than 10,000 students at its traditional, residential four-year campus in Macomb, IL and its metropolitan, non-residential campus in Moline, IL. Compliance to state and federal hiring standards is coordinated through WIU's Office of Equal Opportunity & Access.
Western Illinois University is an Affirmative Action and Equal Opportunity employer with a strong commitment to diversity. In that spirit, we are particularly interested in receiving applications from a broad spectrum of people, including, but not limited to, minorities, women and individuals with disabilities. WIU has a non-discrimination policy that includes discrimination based on an individual's membership in the following classes: sex, race, color, sexual orientation, gender identity, gender expression, religion, age, marital status, national origin, disability, genetic information, veteran status, and any other classes protected by state or federal law

Job Description:
APPOINTMENT: July 1, 2017
RESPONSIBILITIES: This administrative position champions integrated marketing and institutional branding at the University and in outside markets.
This position works closely with the Office of the President and is a direct report to the Vice President for Advancement and Public Services. The Administrative Clerk in the Office of the Vice President for Advancement and Public Services is a dual report to the Director of University Marketing and to the Administrative Aide in the Office of the Vice President for Advancement and Public Services. Serving both the Macomb and Quad Cities campuses, this position is responsible for integrated and digital marketing and institutional branding for Western Illinois University. In addition to branding and overseeing the University's message and campaigns, the director oversees and enforces the University's trademarks, logos, and licensing programs.
RANK & SALARY: Negotiable, commensurate with experience. Western Illinois University offers a competitive benefits package including domestic partner benefits. For full benefit information visit: http://www.wiu.edu/vpas/human_resources/benefits/.

Requirements:
REQUIRED QUALIFICATIONS: Master's degree and/or professional experience commensurate with an advanced degree from a regionally accredited degree granting institution of higher education required. The successful candidate must articulate a clear vision and understanding of integrated marketing and branding in a higher education environment; have a minimum of three years of professional experience in private or public sector marketing, demonstrated ability to foster an environment of collegiality; understanding of applicable technology and knowledge of traditional and digital marketing strategies; demonstrate a working knowledge and competence of digital marketing platforms and social networks, as well as experience interpreting marketing analytics; effective oral and written communication skills; and comprehensive knowledge of and experience in market research.
PREFERRED QUALIFICATIONS: Preferred industry and/or higher education marketing experience.
For a degree to be considered, it must be conferred from a regionally accredited degree-granting institution of higher education (or equivalent from an international accrediting body).

Additional Information:
THE DIVISION: The mission of the Division of Advancement and Public Services at Western Illinois University is to share information about the achievements of the University, its students, faculty, alumni and programs; and to articulate the institution's needs in the form of budgetary, philanthropic and programmatic support. Advancement goals are achieved through the efforts of the WIU Foundation and Development Office, University Marketing, University Television, the Office of University Relations and the Visual Production Center.
THE UNIVERSITY: Recognized as a "Best Midwestern College" by the Princeton Review for 13 consecutive years and as one of 37 public universities ranked a top tier "Best Midwestern University" by U.S.News & World Report, Western Illinois University (WIU) serves more than 10,000 students at its traditional residential campus in Macomb and its metropolitan, non-residential location in Moline, Illinois.
The WIU-Macomb and -Quad Cities campuses are comprised of accomplished faculty, state-of-the-art technology and facilities, and a wide range of academic and extracurricular opportunities. Western is a comprehensive university offering 65 undergraduate and 35 graduate degree programs, which includes a doctorate in education and a doctorate in environmental studies. With a student-to-faculty ratio of 15:1, the University's 514 full-time faculty members teach 96 percent of all undergraduate and graduate courses, in addition to seven pre-professional degree programs and 13 certificate programs.
Western offers a broad-based athletics program, sponsoring 19 NCAA Division I intercollegiate varsity sports. Football competes in the NCAA Division I Football Championship Subdivision through the Missouri Valley Football Conference; all other varsity sports compete at the Division I level through The Summit League. WIU is the cultural center of the region. University Libraries house an extensive collection and offer online database access to thousands of academic periodic journals and publications.
WIU-Macomb, IL (Student Population: 8,943): A traditional, residential four-year campus with select graduate programs, including a doctorate in education, WIU-Macomb is located in the heart of west central Illinois in Macomb (population 20,000). Macomb is an Amtrak city with twice-daily service to Chicago. Macomb is located approximately 75 miles from the Quad Cities International Airport (Moline, IL) and 70 miles from the Greater Peoria Regional Airport (Peoria, IL).
WIU-Quad Cities (Student Population: 1,430): The only public university in the Quad Cities area, WIU-QC offers select undergraduate and graduate programs, including a doctorate in education and a doctorate in environmental studies, at its metropolitan, non-residential campus in Moline, IL (population 44,000). The Quad Cities (population 376,000) rests on the banks of the Mississippi River and is comprised of Moline and Rock Island in western Illinois and Davenport and Bettendorf in eastern Iowa. Moline, Illinois is home to the Quad Cities International Airport.

Application Instructions:
For full application instructions and position description, click here

Western Illinois University endeavors to provide a safe environment for its employees and students and requires candidates to submit to a background investigation upon offer of employment. Employment is contingent upon compliance with University policies and procedures relating to the receipt and evaluation of information contained in the background investigation.
Questions regarding the search may be directed to: Darcie Shinberger at dr-shinberger@wiu.edu.
For assistance with the online application system contact the Office of Equal Opportunity and Access at (309)298-1977 or via email at eoa-office@wiu.edu