Job Details

The Senior Associate Director of Graduate Enrollment is a professional position in the Strategic Enrollment Management (SEM) division that provides leadership in enrollment management services and support to the University's graduate students, prospective graduate students and applicants. An essential responsibility is recruiting and enrolling graduate students to meet the University's enrollment and revenue goals. This position leads efforts and initiatives that include university leadership, faculty, and schools' and colleges' administrators, to facilitate consistent and innovative marketing, communication, and graduate admission and enrollment processes. The Senior Associate Director reports to the Assistant Vice Provost for Graduate Enrollment.

The position will serve as a primary provider of graduate enrollment services to prospective and current graduate students, faculty, program administrators, graduate outreach and admission offices, and all graduate student service providers. The Senior Associate Director will gather and organize comprehensive information and data around recruitment, outreach, admission, financial aid, enrollment, and retention to inform and improve institutional practice and strategy. A primary responsibility will be coordination and development of the university admission CRM, Slate, central to graduate recruitment, admission, enrollment, and reporting. This position will take a lead role in defining and delivery of integrated communications, targeted web presence, outreach, marketing and collateral, branding, and advertising to ensure unified messaging on graduate programs.

Job Responsibilities:

Serve as a primary university resource for graduate enrollment information and services to prospective and continuing graduate students, schools and colleges administrators, faculty, and Branch Campuses.
Partner with the universitys schools and colleges responsible for outreach, admission and enrollment of graduate students to support recruitment, outreach and marketing efforts in an integrated way, including planning, developing and publishing a master annual recruitment calendar.
Serve as primary resource for both prospective and continuing international graduate students by maintaining comprehensive information on immigration and visa regulations, as well as certificate of finance requirements
Develop and maintain comprehensive information on all graduate certificate and degree programs in all schools and colleges, on Branch Campus, online and hybrid, including related administrators, term starts, time to complete degree, tuition, total cost and enrollments.
Gather and disseminate information, data, and statistics on graduate enrollment and forecasts, conversion rates, market research, enrollment projections, graduate student outcomes, and student profile.

Mine and document data on socioeconomics, diversity, retention and graduation rates, financial aid, loans, and payments, and other data to inform enrollment strategy working with the Integrated Data Management team in SEM, and the Center for Institutional Planning and Effectiveness (CIPE).
Take a lead role in the continuing development and optimum utilization of the Slate CRM across schools and colleges, including data collection, management and reporting, outreach, application management and enrollment.
Develop and update Slate CRM forms, events, communication, and processes for general graduate admission events, outreach, and enrollment.
Serve, and chair, as appropriate, on USF graduate admission/enrollment-related committees, task forces, work groups, and enterprises (e.g., , New Student Orientation, Graduate Admission Council, Banner ERP work group, Student Life), professional and community organizations and events (NAGAP, BAGAP, California Diversity forum).
Support graduate directors efforts around digital marketing and search engine marketing, print production, advertising, web development, to produce an integrated, efficient, and cost-effective marketing approach
Creative development, updating and publication of comprehensive graduate marketing materials and maintenance and development of general Graduate Admission web pages, in collaboration with SEM Enrollment Communications, Office of Marketing Communication
Manage budgets, vendors, and payments related to marketing, advertising, events, and Graduate Enrollment operating expenses.
Plan and stage graduate admission/enrollment events in collaboration with university divisions and graduate administrators.
Partner with schools and colleges, on recruitment travel and representation at graduate recruiting events, meet with prospective students to provide integrated information on graduate programs, and direct appropriately.
Co-lead, with the AVP for Graduate Enrollment, a Summer Session Initiative to increase enrollments of continuing and visiting students during sessions offered in the Summer Semester.

Minimum Requirements:

Masters degree with five or more years of experience in graduate admission administration at a regionally accredited institution offering multiple graduate programs in multiple schools and colleges
Experience with international student recruitment, enrollment, and immigration
Experience with enrollment and admission counseling
Experience building and using a multi-functional CRM for application intake and communication
Experience with comprehensive marketing plans, paid and organic digital marketing and advertising strategies.
Demonstrated public speaking experience and excellent written and oral communication skills
Ability to plan, schedule and manage programming and event logistics, prospective student and student services

Proven ability to successfully plan, prioritize, follow through and meet deadlines
Demonstrated ability to work in a fast-paced, collaborative, diverse, and team-oriented environment.
Demonstrated strong customer service skills, strong problem-solving and decision-making skills.
Advanced computer/technical proficiency, ability to use databases, report generators, electronic presentation software
Ability to work some evenings and weekends, including some travel
Commitment to Affirmative Action goals.
Understanding of and commitment to USFs Vision, Mission and Values in creating a learning environment that nurtures among students the faith that does justice.

Additional Knowledge, Skills, and Abilities:


For information on how to apply, please visit the following link: www.usfjobs.com

EEO Policy
The University of San Francisco is an equal opportunity institution of higher education. As a matter of policy, the University does not discriminate in employment, educational services and academic programs on the basis of an individuals race, color, religion, religious creed, ancestry, national origin, age (except minors), sex, gender identity, sexual orientation, marital status, medical condition (cancer-related and genetic-related) and disability, and the other bases prohibited by law. The University reasonably accommodates qualified individuals with disabilities under the law.







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