Job Details

Director of Marketing Technology - Digital Learning at UT - UTK

Position Number: 6242038
Location: Chattanooga, TN
Position Type: Business - Marketing and Sales

Director of Marketing Technology - Digital Learning at UT - UTK
Knoxville, TN, United States

Job Identification: 1638
Job Category: Info Technology
Posting Date: 05/19/2025
Job Schedule: Full Time
Locations: 1331 Circle Park, Knoxville, TN, 37996, US

Job Description
Digital Learning is seeking a technically adept and visionary Director of Marketing Technology (MarTech Director) to lead the strategy, implementation, and optimization of our MarTech ecosystem. This role is integral to driving the alignment of advanced technology solutions in support of developed marketing strategies, ensuring scalable, seamless integration of technology solutions. The ideal candidate is a technology-first leader with deep expertise in MarTech strategies, architectures, system integrations, data analytics, and emerging technologies. This position reports to the Executive Director of Solutions Engineering and partners with the Marketing team to align technology solutions with marketing goals.

Responsibilities
Key Responsibilities:

Technology Strategy and Innovation:
- Architect and execute a robust marketing technology roadmap, aligning advanced tools and platforms with overarching divisional objectives.
- Evaluate and implement cutting-edge technologies, including AI-driven tools, predictive analytics, and machine learning, to support marketing strategies and initiatives.
- Identify emerging MarTech technologies to maintain a competitive edge.
MarTech Ecosystem Management:
- Oversee the design, deployment, and optimization of the MarTech stack, encompassing CRM, CDPs, CMS, marketing automation, analytics platforms, and personalization engines.
- Ensure seamless API-driven integrations between MarTech platforms and core enterprise systems (e.g., ERP, data warehouses).
- Lead the development of scalable solutions, in partnership with marketing, for omnichannel prospect engagement, data capture, and journey tracking.
Data Architecture:
- Design and maintain a secure, scalable data infrastructure to support real-time analytics and actionable insights.
- Collaborate with IT and data teams to develop and manage customer data platforms (CDPs), ensuring a full view of customer insights and interactions.
- Implement advanced reporting systems and dashboards, leveraging tools like Power BI and Looker to support marketing initiatives.
- Ensure compliance with data privacy regulations and industry standards.
Team Development and Collaboration:
- Lead and mentor a team of MarTech professionals, fostering a culture of innovation, collaboration, and professional growth.
- Act as a liason and strategic partner to Marketing leadership, ensuring that technology solutions directly align with and enhance Marketing objectives.
- Work cross-functionally with creative, IT, and marketing teams to ensure smooth project execution and technology adoption.
- Provide training and support to marketing teams to maximize MarTech adoption and utilization.
Integration and Optimization:
- Ensure seamless integration between marketing tools, university systems, and customer data warehouses.
- Collaborate with IT, analytics, and marketing teams to ensure alignment on technical projects.
- Drive A/B testing, personalization, and optimization efforts to enhance user experience and engagement.
- Drive process automation across campaign management, lead generation, and custom segmentation.

Qualifications
Required Qualifications

Bachelor's degree in Computer Science, Information Systems, or a related field (Master's degree preferred).
8+ years of experience in marketing technology or related technical fields, with at least 3 years in a leadership role.
Deep understanding of MarTech platforms such as Salesforce, HubSpot, Salesforce Marketing Cloud, Google Analytics, and similar tools.
Strong knowledge of data management, customer data platforms (CDPs), and marketing analytics.
Proven ability to lead cross-functional teams and manage complex technical projects.
Exceptional communication and stakeholder management skills.
Proven ability to thrive in a fast-paced, innovative environment, balancing strategic vision with hands-on problem solving.
Analytical mindset with a strong focus on KPIs and ROI.
Experience with Agile or similar project management methodologies is a plus.

Preferred Qualifications

Education:

Education: Master's Degree
Experience: Progressively responsible experience leading marketing technology or similar work in higher education and experience with Agile or similar project management methodologies

Work Location

Knoxville, TN. This position does have the potential for a hybrid working capacity.

Compensation and Benefits

UT market range: MR 16
Find more information on the UT Market Range structure here
Find more information on UT Benefits here

Application Instructions

For full consideration, applicants must attach a letter of interest, resume, and the name, address, email, and phone number of three professional references, in addition to completing the applicant file to the Human Resources online application system, Taleo. This position does have the potential for a hybrid working capacity.
Screening of applicants will begin immediately and continue until the position has been filled. DL_UT

About The College/Department/Division

Digital Learning at UT, is a unit charged with advancing UT's commitment to discovery, creativity, learning, and engagement, specifically for online learners. Using advanced and innovative technologies, Digital Learning at UT will provide scalable solutions that enhance the online learning experience and reduce barriers to student access and success, providing a tremendous impact to online learners across the state and the nation. At Digital Learning, we want to be bold and impactful, transforming the future of online education through innovative thinking and collaborative problem-solving. Join our dynamic and inclusive Digital Learning team where we take pride in teamwork, excellence, and a shared commitment to shaping the future through education and innovation.

About Us
The University of Tennessee, Knoxville, has shaped leaders, changemakers, and innovative thinkers since its founding in 1794. The university is home to more than 38,000 students and 10,000 statewide employees-the Volunteers-who uphold the university's tradition of lighting the way for others through leadership and service.

UT Knoxville offers over 900 programs of study across 14 degree-granting colleges and schools. As Tennessee's flagship land-grant university, its footprint spans the entire state. The university holds the highest Carnegie classification for research activity and has deep partnerships with industry leaders and the US Department of Energy's largest multidisciplinary laboratory, Oak Ridge National Laboratory.

The Knoxville campus serves and recruits for UT Knoxville, including the Institute of Agriculture and the Space Institute, as well as the UT Institute of Public Service.

UT Knoxville considers its employees its number one asset. With values that focus on work-life balance, compensation, and innovation leadership, all Vols are supported to advance professionally. Employees have access to career development and coaching, continued education, and an extensive list of development and training possibilities. The Volunteer employee experience implements structures and practices that attract and retain a diverse community and that support a culture where everyone matters and belongs.

The university holds a strong commitment to its land-grant mission of learning and engagement, with a tradition of service and leadership that carries that Volunteer spirit throughout the state and around the world. It has been ranked nationally as "Best Employer for New Graduates," "One of America's Best Large Employers," and "Best Workplace for Women," and has been designated as "Best Place for Working Parents" by Forbes Magazine.

Apply today and join the Tennessee Volunteer community!

To apply, visit https://fa-ewlq-saasfaprod1.fa.ocs.oraclecloud.com/hcmUI/CandidateExperience/en/sites/CX_1/job/1638/?mode=location