Job Details

Assistant Director - Editorial and Digital Content

Position Number: 6387200
Location: El Paso, TX
Position Type: Public Relations, Marketing and Communications

Assistant Director - Editorial and Digital Content

Job ID: 13739
Location: El Paso, TX
Full/Part Time: Full Time
Regular/Temporary: Regular

About UTEP

The University of Texas at El Paso (UTEP) is a comprehensive public research university that is increasing access to excellent higher education. We advance discovery of public value and positively impact the health, culture, education, and economy of the community we serve.

UTEP is America's leading Hispanic-serving university. Located at the westernmost tip of Texas, where three states and two countries converge along the Rio Grande, 85% of our 25,000 students are Hispanic, and half are the first in their families to go to college. UTEP offers 170 bachelor's, master's and doctoral degree programs at the only open-access, top-tier research university in America.

Position Information

Hiring Department: Division of Marketing and Communications

Posting End Date: Open until filled. This posting may close once a sufficient number of qualified applications have been received.

Hours: 40 hours per week, standard Monday- Friday 8:00am- 5:00pm, flexibility is required on evenings and weekends. Occasional traveling required.

FLSA status: Exempt.

Earliest Start Date: 8/4/2025.

Salary: Commensurate with education and experience.

Required Application Materials:

Resume
Cover Letter

The primary accountabilities are intended to describe the general content of and requirements of this position and are not intended to be an exhaustive statement of duties. Incumbents may perform all or some of the primary accountabilities listed. Specific tasks or responsibilities will be documented in the incumbents' performance objectives as outlined by the incumbents' immediate supervisor or manager. This position is security-sensitive and subject to Texas Education Code 51.215, which authorizes the employer to obtain criminal history record information. A valid driver's license issued by the State where the applicant resides and insurability as defined in UTS 157 may be required to perform the position's essential functions.

Purpose of Position

The Assistant Director of Editorial and Digital Content plays a key leadership role in shaping the voice, tone, and content strategy for the University's marketing and communications efforts. This position oversees a team of writers and content creators responsible for developing editorial and digital content that supports the University's strategic messages, enhances brand consistency, and engages target audiences across web, social media, and other owned channels.

This position is a senior-level individual contributor in design with direct reports, working on complex assignments and responsibilities where outcomes are defined, but methods and procedures are based on professional judgement.

The Assistant Director will work under the supervision of the Associate Vice President for Enrollment Marketing and Creative Services to decide on the direction and voice of the messaging, while considering overall strategies of the university. They are responsible for the written deliverables - print and digital - to support UTEP's educational, research, and community service missions. Working with UTEP Creative Services, the Assistant Director and their team create high-impact content that meet and exceed the quality standards commiserate a R1 research university that is part of Texas' flagship university system.

Essential Functions

Supervise and mentor a team of writers, content creators, and social media coordinators.

Lead the writing and editing of marketing copy, news content, video scripts, digital ad copy, emails, presentations, website copy and social media messaging that supports University initiatives.

Plan and manage editorial calendars and Wrike to ensure timely, consistent, and strategic messaging across platforms.

Collaborate with designers, cinematographers, photographers, and marketing partners to deliver integrated campaigns and cohesive storytelling.

Review and edit written content for clarity, consistency, tone, accuracy, and alignment with UTEP's brand and voice.

Manage content workflows and project timelines to meet deadlines and quality standards.

Analyze engagement metrics and use insights to improve content performance across platforms.

Ensure UTEP's mission of access excellence is represented in all published materials.

Serve as a content consultant to internal partners, helping units craft effective messaging for their audiences.

Stay current with content marketing trends, social media innovations, and digital storytelling best practices.

Protect and store all digital assets as directed by Marketing and Communication's standard operating procedures.

Comply with all State and University policies.

Other duties as assigned.

Supervisory Responsibilities Duties may include overseeing editorial and digital content staff, including Editorial and

Digital Content Specialists. May supervise interns and/or coordinate with freelancers.

Qualifications

To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required.

Required Qualifications:

Education: Bachelor's degree in English, Communications, Journalism, Marketing, or related field.

and

Experience: Three years of related experience and training to the statement of duties and responsibilities; or equivalent combination of education and experience. Occasional traveling required.

Preferred Qualifications:

Five years of professional experience in content development, editorial management, digital media, or related experience to the statement of duties and responsibilities; or equivalent combination of education and experience.

Higher education experience or working knowledge of university audiences, management experience, proficiency in Adobe Creative Suite or other digital publishing tools, understanding of SEO principles and content performance metrics, and bilingual or multilingual communication skills.

Additional Information

The physical demands and work environment characteristics described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

While performing the duties of this job, the employee must frequently stand and walk. The employee must regularly sit; use hands to feel; reach with hands and arms; and talk or hear. The employee must lift and move up to 50 pounds.

While performing the duties of the job, the employee is occasionally exposed to outdoor weather conditions. The employee is frequently exposed to working near moving mechanical parts. The noise level in the work environment ranges from moderate to very loud.

In keeping with its access, excellence and impact mission, The University of Texas at El Paso is committed to an open, diverse, and inclusive learning and working environment that honors the talents, respects the differences, and nurtures the growth and development of all. We seek to attract faculty and staff who share our commitment.

The University of Texas at El Paso is an Equal Opportunity/Affirmative Action employer. The University does not discriminate on the basis of race, color, national origin, sex, religion, age, disability, genetic information, veteran status, sexual orientation, or gender identity in employment or the provision of services in accordance with state and federal law. Discrimination on the basis of sex includes an employee's or prospective employee's right to be free from sexual harassment under Title IX of the Higher Education Amendments of 1972. Inquiries-including the filing of a Formal Complaint or reporting an incident-about the application of Title IX may be referred to the Title IX Coordinator, who can be reached by phone at (915) 747-8358, by email at titleix@utep.edu, or by mail at 500 W. University Ave., El Paso, TX, Kelly Hall, Room 312.

For accommodation information for employees and applicants with disabilities, please contact UTEP's Equal Opportunity Office at eoaa@utep.edu.

To apply, visit https://zahr-prd-candidate-ada.utshare.utsystem.edu/psp/ZAHRPRDADA/EMPLOYEE/HRMS/c/HRS_HRAM_FL.HRS_CG_SEARCH_FL.GBL?Page=HRS_APP_JBPST_FL&Action=U&FOCUS=Applicant&SiteId=2&JobOpeningId=13739&PostingSeq=1