Job Details

User Experience Optimization Specialist

Position Number: 6392297
Location: Moscow, ID
Position Type: Public Relations, Marketing and Communications

User Experience Optimization Specialist

Posting Number: SP004940P
Division/College: University Communications & Marketing
Department: University Communications & Marketing
Location: Moscow, Off Campus Location - Hybrid or Remote

Posting Context Statement:

Position Overview:

This position plays a vital part in optimizing digital customer journeys by managing search effectiveness, personalizing content, leveraging web analytics and maintaining high-quality customer data. As a key liaison between OIT, vendors and university stakeholders, the specialist ensures technical execution aligns with user needs and institutional goals.

Duties may include:

Optimize on-site search functionality and digital navigation to improve content discoverability and relevance
Implement and refine content personalization strategies to deliver targeted, user-specific digital experiences
Utilize web analytics tools to monitor performance, generate actionable insights and guide strategic decisions
Develop dashboards, reports and presentations to communicate user behavior trends and performance metrics to stakeholders
Other duties as assigned

Required Experience:

Two years in customer data management, personalized content delivery or search optimization
Working with Customer Relationship Management (CRM), Customer Data Platform (CDP) or Digital Experience Platform (DXP) systems

Required Education:

Bachelors Degree in business, marketing, communications, human experience design, digital design, digital marketing, user experience (UX) design, communications tech and design, communications technical or professional writing, information technology, computer science, data analytics, or a related field; four additional years of experience (for a total of six years) may substitute for a Bachelors Degree

Required Other:

None

Additional Preferred:

Technical Skills

Familiarity with Google Tag Manager and digital analytics tools (e.g., Google Analytics)
Basic knowledge of JavaScript or a similar scripting language

Experience

Running A/B and multivariate tests and implementing personalized content strategies
Working in a higher education or public sector environment

Knowledge

Understanding of search engine optimization (SEO)
Awareness of data privacy and governance practices

Physical Requirements & Working Conditions:

None

Degree Requirement:
Listed degree qualification is required at time of hire
FLSA Status: Exempt
Employee Category: Exempt
Pay Range: $74,464 annually or higher depending on experience
Type of Appointment: _of_Appointment
FTE:

1.0

Full Time/Part Time: Full Time
Funding:
A visa sponsorship is available for the position listed in this vacancy: No
Posting Date: 07/17/2025
Closing Date:
Open Until Filled: Yes
Special Instructions to Applicants:

The initial screening will be based on the content and completeness of your application and the materials submitted. Your "Letter of Qualification" should describe how your experience, training and education make you a viable and competitive candidate for this position. To be considered you must address each of the required qualifications. Additionally, please provide information in support of your application regarding the preferred qualifications as relevant.

Priority consideration will be given to candidates who apply by 07/31/25.

Applicant Resources: https://www.uidaho.edu/human-resources/careers/applicant-resources
Background Check Statement:

Applicants who are selected as final possible candidates must be able to pass a criminal background check.

To apply, visit https://uidaho.peopleadmin.com/postings/48929

The University of Idaho is an equal employment opportunity employer, including veterans and individuals with disabilities.