Job Details

Designer

Position Number: 6990710
Location: Lubbock, TX
Position Type: Public Relations, Marketing and Communications

Designer
Lubbock
43508BR
Marketing and Communications

Position Description
The designer's responsibilities encompass the entire process of defining requirements, visualizing, and creating print or digital deliverables, including layouts, branding and illustrations. Their work should focus on solving clients' challenges, communicating the right message, and meeting the needs of end users. Designers have a creative flair and a strong ability to translate requirements into print or digital deliverables, with an understanding of the latest trends, and the ability to work collaboratively with their creative peers and broader marketing team members.

About the University
Established in 1923, Texas Tech University is a Carnegie R1 (very high research activity) Doctoral/Research-Extensive, Hispanic Serving, and state-assisted institution. Located on a beautiful 1,850-acre campus in Lubbock, a city in West Texas with a growing metropolitan-area population of over 300,000, the university enrolls over 40,000 students with 33,000 undergraduate and 7,000 graduate students. As the primary research institution in the western two-thirds of the state, Texas Tech University is home to 10 colleges, the Schools of Law and Veterinary Medicine, and the Graduate School. The flagship of the Texas Tech University System, Texas Tech is dedicated to student success by preparing learners to be ethical leaders for a diverse and globally competitive workforce. It is committed to enhancing the cultural and economic development of the state, nation, and world.
About Lubbock:Referred to as the "Hub City" because it serves as the educational, cultural, economic, and health care hub of the South Plains region, Lubbock boasts a diverse population and a strong connection to community, history, and land. With a mild climate, highly rated public schools, and a low cost of living, Lubbock is a family-friendly community that is ranked as one of the best places to live in Texas. Lubbock is home to a celebrated and ever-evolving music scene, a vibrant arts community, and is within driving distance of Dallas, Austin, Santa Fe, and other major metropolitan cities. Lubbock's Convention & Visitors Bureau provides a comprehensive overview of the Lubbock community and its resources, programs, events, and histories.

About the Department and/or College
In Marketing & Communications, we deliver high-quality communications that tell the story of Texas Tech in the most compelling way possible.

Major/Essential Functions
Marketing & Communications is searching for a highly creative and strategic Digital Designer to conceptualize and execute a variety of design projects in support of our enrollment marketing efforts across broad audiences. The tasks include creating digital assets for our website, social media platforms, email campaigns and other online marketing initiatives. The ideal candidate is someone with a strong understanding of design principles, responsive design and can translate marketing and content needs into solutions that solve client challenges. The role of the Digital Designer is to deliver innovative, user-friendly design solutions that enhance the Texas Tech University brand and engage our audiences.

Craft compelling design assets, such as ad sets and landing pages, that are backed by data to drive improvement of digital marketing KPIs.
Produce motion graphics and basic short-form video cutdowns optimized for social media advertising, including LinkedIn, Instagram and YouTube.
Edit existing video assets into high-performing ad units tailored to platform specifications, aspect ratios and attention spans.
Collaborate with the marketing and content teams to align motion creative with audience insights and campaign goals.
Maintain brand consistency across all static, motion and video assets while adapting creatively to different audience segments and platforms.
Collaborate with internal teams and client teams to understand business goals, target audience, and additional data points to help with the creation of A/B tests and data driven designs.
Conduct user research, usability testing and heat mapping analysis to gather insights and validate design decisions.

Required Qualifications
Bachelor's degree; OR a combination of education and/or related experience to equal four years.

Preferred Qualifications

Associate or bachelor's degree in graphic design, visual design or equivalent of 2-3 years of experience.
2-3 years' experience in graphic/visual design, with a focus on online, social and digital.
One year of experience with motion graphics.

Pay Range
$23.08 - $30.63 - $37.69

To apply, visit workattexastech.com

All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, age, disability, genetic information or status as a protected veteran.