Job Details

Assistant Director of Paid Media

Position Number: 6450184
Location: Lubbock, TX
Position Type: Public Relations, Marketing and Communications

Assistant Director of Paid Media
Lubbock
40461BR
Marketing and Communications

Position Description
Performs varied and complex administrative duties in the management and coordination of a large specialized project and/or program. Requires independent judgment and application of established policies and procedures. Works under general supervision with evaluation based on overall results obtained.

Major/Essential Functions

Campaign Management:
Develop, execute, and manage paid media campaigns across Meta Ads, Google Ads, Spotify, LinkedIn, Disney Campaign Manager and other platforms.
Optimize ad performance through continuous testing, monitoring, and tweaking of ad creatives, bids, and targeting.
Utilize Google Analytics and other analytics tools to track, measure, and report on campaign performance.
Analyze data to provide actionable insights and recommendations for improving campaign effectiveness.
Generate regular reports to communicate performance metrics to stakeholders.
Monitor and adjust spending to ensure campaigns stay within budget while achieving desired results.
Collaborate with designers and content creators to develop compelling ad creatives that resonate with target audiences. Prepare SEO-driven web copy that serves as landing pages for digital campaigns, focusing on audience needs, campaign goals, and alignment with Texas Tech University's brand voice.
Ensure web copy incorporates SEO best practices, including keyword optimization, meta descriptions, and proper formatting, to enhance search engine visibility and user engagement.
Ensure all creative assets comply with platform guidelines and maintain consistency with brand standards.
Liaise with internal teams and external partners to ensure seamless campaign execution.
Provide training and support to team members on paid media best practices and tools.

Required Qualifications
Bachelor's degree in the area of specialization or closely related field. Three years of related administrative and technical experience. Additional job related education may be substituted for the required experience on a year-for-year basis.

Preferred Qualifications

Proven experience in creating and managing digital advertising campaigns, preferably in a marketing or advertising context.
Proficiency in digital advertising platforms such as Meta Ads, Google Ads, etc. with additional proficiencies in data reporting and SEO tools like Google Analytics, SEM Rush, etc.
Strong analytical and problem-solving skills, with the ability to interpret complex data sets and extract actionable insights.
Detail-oriented with a high level of accuracy in running digital advertising campaigns.
Familiarity with budgeting and forecasting techniques is a plus.
Ability to work independently and collaboratively in a fast-paced environment.
Proven experience in managing Meta Ads and Google Ads campaigns.
Proficiency in Google Analytics and Google Tags Manager for tracking and reporting on campaign performance.
Experience with other paid digital media platforms such as Spotify, LinkedIn, and Disney Campaign Manager.
Strong analytical skills with the ability to interpret data and provide actionable insights.

Special Instructions to Applicant
To be successful in this role you should have:
Certification in Google Ads and/or Meta Ads
Familiarity with SEO best practices.
Experience with marketing automation tools.
Knowledge of the latest trends and best practices in digital marketing.
Familiarity with Texas Tech University branding and marketing practices.

Minimum Hire Rate
4000

To apply, visit workattexastech.com

All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, age, disability, genetic information or status as a protected veteran.