Job Details

Associate Director, Athletics External NIL Operations

Position Number: 6576021
Location: Lubbock, TX
Position Type: Athletics/Coaching

Associate Director, Athletics External NIL Operations
Lubbock
42324BR
Red Raider Club

Position Description
Plan and develop daily business functions for various departments within the athletic organization. Ensure the athletic organization maintains a favorable public and stakeholder perception while fulfilling the organization's strategic mission.

Major/Essential Functions
The Associate Director of External NIL Operations will oversee centralized coordination for external NIL activities under the direction of the Senior Associate Athletics Director. This role will serve as the primary point of contact for NIL Go, external engagement, managing student-athlete support, business partnerships, and external collaborations. The Associate Director will provide leadership to ensure NIL activities within the Red Raider Club are executed with consistency, integrity, and innovation, advancing both student-athlete success and departmental objectives.

NILGo Administration

Serve as the primary administrator for NILGo, overseeing tracking, reporting, and deal management.
Partner closely with the designated point of contact for each deal entered in NILGo to ensure accuracy, compliance, and timely completion.
Main point of contact between the RRC and all 17 programs on external NIL needs.
Will communicate with coaches, sport admins, or general managers on individual program needs and update them on deal status.

Compliance & Payor Oversight

Serve as the main liaison for NIL payors and document associated payor status.
Ensure all external NIL activities align with NCAA, conference, and state regulations.

Business Alliance Development

Partner with the Red Raider Club and athletics leadership on the Business Alliance to ensure business capacity is clear, coordinated, and strategically aligned across all efforts.
Actively identify, solicit, and cultivate business relationships to expand the Alliance and provide increased opportunities for student-athletes.

Student-Athlete Support & Education

Work with compliance and revenue share administration on external NIL education initiatives for all student-athletes, creating consistent messaging around branding, contracts, compliance, and personal financial management.
Serve as the Red Raider Club liaison with Student-Athlete Development to integrate external NIL programming with financial literacy and tax education.
Collaborate with coaches and athletics staff to address program-specific external NIL needs in coordination with the Senior Associate Athletics Director.
Support sports programs as needed with recruit visits.

External Partnerships & Collaboration

Serve as the main liaison with external NIL partners (Athletiq, Learfield, and others), ensuring efficient communication, alignment, and execution of initiatives.
Represent the department in external NIL-related meetings, panels, and community forums as needed.

Operations & Reporting

Track, evaluate, and report on external NIL program impact and participation, providing regular updates to athletics leadership.
Supervise assigned staff, graduate assistants, or interns supporting external NIL operations.
Assist in budget planning and resource allocation for external NIL education, programming, and partner engagement.

Required Qualifications
Bachelor's degree in a related field plus three years related experience; OR a combination of related education and/or experience to equal seven years.

Preferred Qualifications

Master's degree.
Previous experience in athletics administration, compliance, corporate sponsorship, student-athlete development, or related field.
Strong understanding of NCAA compliance, NIL legislation, and related financial/tax implications.
Proven ability to build and manage relationships with corporate partners, student-athletes, and external stakeholders.
Exceptional communication, organizational, and leadership skills.
Ability to manage multiple priorities and thrive in a fast-paced, evolving environment.

Special Instructions to Applicant

Minimum Hire Rate

To apply, visit workattexastech.com

All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, age, disability, genetic information or status as a protected veteran.