Job Details

Assistant Director-Marketing

Position Number: 6726052
Location: Lubbock, TX
Position Type: Public Relations, Marketing and Communications

Assistant Director-Marketing
Lubbock
43003BR
Student Union and Activities

Position Description
Performs varied and complex administrative duties in the management and coordination of a large specialized project and/or program. Requires independent judgment and application of established policies and procedures. Works under general supervision with evaluation based on overall results obtained.

Major/Essential Functions
1) Campaigns & Content Production

Produce multi-channel assets (print, social, digital signage, photo, event collateral) from approved briefs and timelines.
Direct, prioritize, and review the Program Manager's creative queue; provide feedback to ensure quality, accessibility, and on-time delivery.
Capture/edit photography; maintain a rights-cleared stock library for departmental use.
Keep departmental websites accurate and current (copy, images, forms/applications); perform link/content QA and basic SEO/UX updates.
Assign and oversee web/digital tasks to the Program Manager; validate updates and maintain a simple release checklist.
Process building media/digital signage requests (specs, scheduling, rotations) and ensure wayfinding/event screens are accurate; monitor analytics and share snapshots.

2) Brand Standards & Coordination

Apply university identity guidelines across assets; maintain templates, style guides, and checklists.
Provide practical guidance to pro staff and SAB on correct logo, color, and typography use; spot-check for consistency/accessibility.
Coach the Program Manager on brand standards; set goals, conduct check-ins, and contribute to performance evaluations.

3) Client Service, Intake & Communication

Manage shared digital mailboxes and intake forms; delegate triage to the Program Manager while ensuring response SLAs and professional tone.
Track project status and deadlines; communicate progress/next steps to requestors; handle escalations and service recovery.

4) Supervision

Direct supervision of 1 Program Manager: hire/onboard, set goals/KPIs, assign/prioritize work (e.g., Wrike), hold weekly 1:1s, and provide ongoing coaching/feedback.
Review/approve deliverables for brand and accessibility compliance; use QA checklists; document performance; complete mid-year/annual evaluations and initiate corrective action when needed.
Approve time/leave; manage workload and deadlines, cross-training/backup plans, and compliance with TTU/procurement policies; escalate risks and lead service recovery.

5) Budgeting, Procurement & Vendor Support

Assist with the annual marketing/media budget (quotes, cost estimates, tracking actuals).

6) Partnerships & Campus Relations

Build and maintain relationships with university departments, student organizations, and external vendors to maximize reach and resource-sharing.
Serve as liaison for university-wide campaigns and initiatives, ensuring Student Union presence is integrated and on-brand.
Represent the Student Union at campus events, tabling opportunities, and committee meetings related to marketing, communications, and student engagement.

Required Qualifications
Bachelor's degree in the area of specialization or closely related field. Three years of related administrative and technical experience. Additional job related education may be substituted for the required experience on a year-for-year basis.

Preferred Qualifications
Master's degree preferred in the area of specialization or closely related field. Three to five years of experience in related administrative and technical experience. Additional job related education and experience may be substituted for the preferred experience.

Special Instructions to Applicant

Minimum Hire Rate

To apply, visit workattexastech.com

All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, age, disability, genetic information or status as a protected veteran.