Job Details

University of North Carolina at Pembroke

Public Communications Specialist - 3555

Position Number: 7197841
Location: Pembroke, NC
Position Type: Public Relations, Marketing and Communications

Public Communications Specialist - 3555

Division: University, Communications and Marketing
Department: University Communications and Marketing
Working Title: Digital and Social Media Coordinator
Vacancy Type: Probationary Permanent Full Time

Min T/E Requirements:
Bachelor's degree in a discipline related to the area of assignment; or equivalent combination of training and experience. All degrees must be received from appropriately accredited institutions.

FTE: 1
Salary Range:
Hiring Range: $50,000
Position #: 3555
FLSA Status: Non-Exempt
Months per Year: 12
Work Schedule: 8:00 a.m. - 5:00 p.m.
Work Schedule Type: Monday - Friday

Primary Purpose of Organization Unit:
The Office of University Communications and Marketing (UCM) at The University of North Carolina Pembroke is responsible for marketing the university to prospective students, alumni and other constituents, and for brand development and compliance. Additionally, UCM is charged with developing and communicating the university's message through positive media and community relationships. UCM is also the functional division that houses Givens Performing Arts Center.

Primary Purpose of Position:
The Digital and Social Media Coordinator will create meaningful storytelling and engaging digital content for university social channels, collaborate with colleagues to develop content based on marketing goals and strategic communication priorities, and plan, create and implement a university digital content strategy that enhances the university brand.

Job Description:
The Social Media Coordinator leads the university's social media strategy and oversees the day-to-day management of UNC Pembroke's official social media channels. This position develops and executes platform-specific content strategies that strengthen brand awareness, support enrollment and engagement goals, and enhance the university's digital presence. Responsibilities include content creation and curation, social media campaign management, analytics and performance reporting, trend monitoring, content calendar development, and coordination with campus partners to ensure consistent, strategic and brand-aligned messaging across university channels. The position also oversees the Student Creator program.

Management Preference:

Bachelor's degree in Marketing, Journalism, Mass Communication or a related field
Self-starter with ability to take initiative
Strong verbal and written communication skills
Collaborative spirit and understanding of how to work with and delegate tasks to team members Experience managing social media platforms using tools such as Sprout Social or similar
1-2 years of experience in social media strategy, content creation and day-to-day platform management
Experience using social media to promote a brand, nonprofit or educational institution across platforms including Facebook, Instagram, LinkedIn, YouTube and TikTok
Proficiency in content creation tools such as Adobe Creative Suite, Canva, CapCut or similar, with an emphasis on video content
Experience supervising, mentoring or coaching interns or student workers
Passion for social media and a strong understanding of brand voice and reputation management
Awareness of current trends, with the judgment to know when and how they align with an institutional brand
Ability to navigate complex topics and support crisis communications, including identifying potential issues and escalating them appropriately.

Lic or Certifications Required by Statute or Regulation: N/A

Job Opening Date: 05/29/2026
Job Closing Date: 6/12/2026
Open Until Filled:
Posting Category: Administrative Support
Posting Number: SPA00741

Special Instructions to Applicants:
This position is subject to the successful completion of an employment background check. An employment background check includes a criminal background check, employment verification, reference checks, license verification (if applicable) and credit history check (if applicable). In compliance with federal law, all persons hired will be required to verify identity and eligibility to work in the United States and to complete the required employment eligibility verification form upon hire. New employees are paid only by direct deposit to the financial institution of their choice. Candidates claiming Veterans Preference must attach a copy of their DD-214 as a part of the online application process.

UNC Pembroke is an Equal Opportunity Employer. The University prohibits discrimination against qualified individuals based on their status as protected veterans or individuals with disabilities, and prohibits discrimination against all individuals based on their age, race, color, genetic information, religion, sex, sexual orientation, gender identity or expression and national origin. UNC Pembroke is a VEVRAA Federal Contractor and seeks priority referrals of protected veterans for our openings.

To apply, visit https://jobs.uncp.edu/postings/13351