Job Details

California State University, Monterey Bay

Director of Marketing

Position Number: 7271966
Location: Seaside, CA
Position Type: Public Relations, Marketing and Communications

Director of Marketing

**CSUMB Internal Applicants Only**

Classification: Administrator II
Hours: Full-time / 40 hours per week
FLSA: Exempt

Anticipated Hiring Salary Range: $8,750 to $9,583* mo.
CSU Salary Schedule
*CSUMB provides pay scales representing its good faith estimate of what the university reasonably expects to pay for this position. The pay offered to a selected candidate will be determined on factors such as (but not limited to) the scope and responsibilities of the position, the qualifications of the selected candidate, departmental budget availability, internal equity, and CSU systemwide pay for comparable jobs.

Priority Screening Date: July 12, 2026
Recruitment Status: Open Until Filled

Employment with the California State University System

ABOUT CSUMB

California State University, Monterey Bay is a mid-sized university in California's Central Coast that grants undergraduate and graduate degrees. Powered by an inspiring Founding Vision Statement, CSUMB is part of the nation's largest four-year public university system, California State University, which educates nearly 460,000 students every year.

With a vibrant, diverse student body of over 7,000 students, CSU Monterey Bay is both a Minority Serving Institution and a Hispanic Serving Institution. Our staff and faculty transform students' lives with a focus on student success and engagement through experiential learning, service learning, and a strong emphasis on multicultural and global perspectives. CSUMB's sustainability goal is to be carbon neutral by 2030.

The university's Strategic Plan prioritizes inclusive excellence through recruiting and investing in developing a diverse body of faculty, staff and administrators. Many appreciate living and working close to the shores of beautiful Monterey Bay, with easy access to recreational areas from Big Sur to Santa Cruz. Nearby opportunities for collaborative research include working in the Monterey Bay National Marine Sanctuary and Silicon Valley, and with colleagues at local research universities, including UC Santa Cruz and Stanford University.

As one of the 22 campuses in the CSU system, CSUMB offers excellent benefits, including access to below-market-rate rental housing on East Campus, and competitive salaries for faculty and staff. With proximity to the San Francisco Bay Area and San Jose, opportunities for faculty, staff and students are as endless as the shores of the nearby Pacific Ocean.

PURPOSE:

Under the general direction of the Associate Vice President for Marketing and Communications, the Director of Marketing leads the strategy, execution, and oversight of university-wide marketing and brand communications. The position develops, manages, and measures campaigns and content that promote Cal State Monterey Bay to prospective students, donors, alumni, and the general public.

The Director oversees staff and student employees across three integrated units: Marketing, Brand, and Social Media, Digital Marketing, and Digital Content Photography and Videography.

The role includes responsibility for brand consistency and quality across the institution, including the University brand, University Corporation brand, Foundation of CSUMB brand, and Athletics brand.

ESSENTIAL DUTIES AND RESPONSIBILITIES include, but are not limited to, the following:

Leads university-wide digital marketing and brand communications strategy.
Oversees three functional teams: marketing/brand/social media, digital content, and photo/video.
Supervises, supports, and represents staff and student employees across all marketing units.
Develops and executes campaigns across web, email, social media, mobile apps, and other digital platforms.
Directs CSUMB's email tools and campaign strategy, including content development, testing, performance monitoring, and CRM integration.
Oversees mobile application content strategy, governance, and audience targeting in alignment with institutional priorities and accessibility standards.
Serves as CSUMB's institutional brand manager, ensuring consistent visual and messaging standards across university units and affiliated organizations.
Provides creative direction and content review for brand-aligned campaigns.
Oversees the department's ticketing system and project planning processes to ensure timely execution of requests and deliverables.
Coordinates with the Public Information Officer (PIO) and News and Information Manager to promote university events, announcements, and strategic initiatives.
Manages workflow systems, project timelines, and production schedules.
Collaborates with Enrollment, Advancement, Athletics, and others to support strategic outreach.
Directs SEO, analytics, web accessibility, and content QA efforts.
Leads implementation of marketing technology and automation tools.
Partners with outside vendors, agencies, and internal teams to deliver integrated campaigns.

Other Functions:

Perform other job-related duties and special projects as assigned.
May be required to work evenings or weekends as necessary, potentially with short notice to manage urgent operations and crisis communications needs or during a campus emergency.

KNOWLEDGE, SKILLS, AND ABILITIES:

- Advanced understanding of brand strategy, digital marketing, and multimedia content development.
- Experience managing teams, campaigns, and cross-unit communications.
- Strong writing, editing, and creative direction skills.
- Proficiency in marketing platforms (CRM, CMS, analytics, SEO, mobile apps, email).
- Demonstrated ability to lead complex, multi-stakeholder projects.
- Excellent problem-solving, collaboration, and organizational skills.
- Knowledge of accessibility standards and legal compliance for digital content.

MINIMUM QUALIFICATIONS:

- Bachelor's degree in communications, marketing, journalism, or related field.
- Minimum five years of progressively responsible experience in digital marketing or brand communications.
- At least two years of experience supervising professional or student staff.
- A master's degree may substitute for one year of experience.
- Must have the ability to successfully complete the Defensive Driver Training Program; must have the ability to provide proof of eligibility to lawfully operate a motor vehicle in the state of California.

SPECIALIZED SKILLS:

- Experience managing marketing operations, creative teams, and cross-functional planning systems.
- Expertise in content marketing, accessibility, mobile communications, and web optimization.
- Demonstrated ability to build and measure campaign performance tied to strategic goals.

PREFERRED QUALIFICATIONS/DESIRABLE EXPERIENCE:

- Master's degree in marketing, communications, or a related field.
- Experience in higher education marketing and branding.
- Familiarity with Salesforce Marketing Cloud, Pathify, Asana, and other marketing technology tools.
- Technical fluency with Microsoft Office Professional Suite; Google G-Suite; Oracle-PeopleSoft/ Common Management System or equivalent information systems; drives; and internet browsers.
- Highly desirable: Demonstrated understanding of and commitment to CSUMB's market region and Founding Vision Statement.

SPECIAL CONDITIONS OF EMPLOYMENT & POSITION DESIGNATIONS:

All offers of employment are contingent upon the successful completion of a background check (including a criminal records check).
The person holding this position will have a duty to report to the Campus Title IX Officer information pertaining to discrimination, harassment, sexual misconduct, sexual exploitation, dating violence, domestic violence, stalking, and retaliation and is required to comply with the requirements set forth in CSU Executive Order EO 1095, EO 1096, and EO 1097 as a condition of employment.
This position is designated as a Campus Security Authority (CSA). The position is required to participate in training at the direction of the Clery Director and must also promptly report allegations of reportable crimes according to the Jeanne Clery Disclosure of Campus Security Policy and Campus Crime Statistics Act, its accompanying regulations; the California State Education Code, Chapter 15.5, of the Donahoe Higher Education Act, Section 67380; and the California State University system-wide policy, Code EO 1107.
This position has been designated as a sensitive position with:
- access to and responsibility for detailed personally identifiable Level 1 confidential information about students, faculty, staff or alumni that is protected, personal or sensitive as defined in the CSU Information Security Data Classification Standards
- control over campus business processes, either through functional roles or system security access
This position is required to comply with confidentiality requirements outlined in the Department of Education's Family Educational Rights and Privacy and California's Educational Code Chapter 13 regarding sensitive student issues.
This position is designated as a Campus Security Authority (CSA). The position is required to participate in training at the direction of the Clery Director and must also promptly report allegations of reportable crimes according to the Jeanne Clery Disclosure of Campus Security Policy and Campus Crime Statistics Act, its accompanying regulations; the California State Education Code, Chapter 15.5, of the Donahoe Higher Education Act, Section 67380; and the California State University system-wide policy, Code EO 1107.
Must possess and maintain a valid license to drive in the State of California, pass the Defensive Training Class, and be insurable under the University's liability coverage.
May require evenings and/or weekend work.

PHYSICAL ENVIRONMENT:

Office environment with standard equipment and tasks. The position requires working at a computer and desk for extended periods of time. Requires travel between campus offices and off-campus locations.

The health and safety of our students, faculty, and staff remain our highest priority. While on campus, students, faculty, staff, and the community will be expected to follow all campus safety mandates.

BENEFITS/PERKS:

This is a management-level position with an attractive benefits package, which includes: a vacation accrual rate of 16 hours per month; an excellent choice of medical, dental, and vision insurance; long-term disability coverage; life insurance; educational incentives; membership in the California Public Employees Retirement System (CalPERS); and 14 paid holidays a year. For further information, please visit Employee Benefits Summary. The University Corporation at Monterey Bay also provides access to affordable housing near main campus. The allocation of housing is subject to several factors, including availability, eligibility criteria, and specific program guidelines. For more information, visit: https://csumb.edu/corporation/employee-housing

APPLICATION PROCEDURE:

To receive full consideration, applicants must complete and submit the required online application by the priority screening date listed on the Careers at CSUMB website. Applications received after this date may be reviewed at the University's discretion. All submitted materials become the property of CSUMB and will not be returned.

CSUMB is not a sponsoring agency for staff or management positions.

Reasonable accommodations will be provided for qualified applicants with disabilities who self-disclose by contacting Human Resources at (831) 582-3389 or emailinghumanresources@csumb.edu

All employees must be eligible for employment in the U.S.

Education Code 89521 Requirements: Applicants will be required to disclose whether they have received a final administrative decision or final judicial decision determining that they have committed sexual harassment within the last 7 years only after a determination is made that they meet the minimum qualifications for the position, and before an offer of employment is extended. Applicants who reach the final stages of the application process must also sign a release form that authorizes the release of information by the applicant's current and/or former employers to the CSU concerning any substantiated allegations of misconduct.

GENERAL INFORMATION:

CSUMB hires only individuals lawfully authorized to work in the United States and is an E-Verify employer. In compliance with federal crime awareness and campus security legislation, including the Jeanne Clery Disclosure of Campus Security Policy and Campus Crime Statistics, you can view the notice of availability and access the Cal State University, Monterey Bay annual security and fire safety reports at https://csumb.edu/clery/asr-and-fsr-notices-availability/.

CSUMB is a smoke and tobacco-free campus.

EQUAL OPPORTUNITY EMPLOYER:

CSUMB is an Equal Opportunity employer seeking to recruit and support a broadly diverse community of faculty and staff. We value and celebrate diversity in all its forms and strive to foster an inclusive culture built on respect that affirms inter-group relations and builds cohesion. We consider qualified applicants for employment for their anticipated contributions and without regard to race, color, religion, national origin, age, gender, gender identity or expression, sexual orientation, genetic information, medical condition, pregnancy, marital status, veteran status, or disability.

To apply, visit https://careers.csumb.edu/en-us/job/559337