Job Details

Digital Communications & Web Manager

Position Number: 9746695
Location: Philadelphia, United States
Position Type: Public Relations, Marketing and Communications

Digital Communications & Web Manager

University Overview

The University of Pennsylvania, the largest private employer in Philadelphia, is a world-renowned leader in education, research, and innovation. This historic, Ivy League school consistently ranks among the top 10 universities in the annual U.S. News & World Report survey. Penn has 12 highly-regarded schools that provide opportunities for undergraduate, graduate and continuing education, all influenced by Penn's distinctive interdisciplinary approach to scholarship and learning. As an employer Penn has been ranked nationally on many occasions with the most recent award from Forbes who named Penn one of America's Best Large Employers in 2023.

Penn offers a unique working environment within the city of Philadelphia. The University is situated on a beautiful urban campus, with easy access to a range of educational, cultural, and recreational activities. With its historical significance and landmarks, lively cultural offerings, and wide variety of atmospheres, Philadelphia is the perfect place to call home for work and play.

The University offers a competitive benefits package that includes excellent healthcare and tuition benefits for employees and their families, generous retirement benefits, a wide variety of professional development opportunities, supportive work and family benefits, a wealth of health and wellness programs and resources, and much more.

Posted Job Title

Digital Communications & Web Manager

Job Profile Title

Manager, Marketing

Job Description Summary

The Digital Communications & Web Manager is responsible for managing and enhancing the organization's digital presence through website administration, social media engagement, and strategic digital communications. This role oversees website content within the LiveWhale content management system, develops compelling social media and marketing campaigns, and creates engaging digital content that supports institutional priorities, events, and initiatives. The ideal candidate is a creative and detail-oriented communicator with strong writing, technical, and project management skills who thrives in a collaborative, fast-paced environment and is passionate about digital storytelling, audience engagement, and maintaining a consistent and impactful brand presence to help drive enrollment and philanthropy.

Reporting to the Executive Director of Marketing, Communications and Events, the Digital Communications and Web Manager is responsible for the development, deployment, and management of marketing campaigns and web pages for Penn Nursing's academic programs. The Manager will work with numerous colleagues and units and must be excellent at cross-functional collaboration, project management, and verbal and written communication. Responsibilities include deployment and oversight of advertising campaigns across multiple platforms and channels, email campaigns through Slate CRM, with the Admissions Department, and an email marketing platform, campaign performance reporting, email and landing page templates, and A/B testing. The person in this role will be responsible for working with a creative team on the development of engaging and effective ads, collateral, and communications. Website responsibilities will include oversight of academic program web pages, optimizing web pages for conversion, use of Google Tag Manager, data analysis through Google Analytics and Google Data Studio, Meta and LinkedIn, and A/B testing for continual improvement. The Manager will liaise with colleagues in the Office of Admissions for enrollment marketing campaign planning and also the development team to determine audience and key messaging development, as well as program feasibility.

Job Description

REPONSIBILITIES/DUTIES:

Digital Marketing

Develop and implement digital marketing strategies that support institutional priorities, events, academic programs, and recruitment initiatives.

Manage and execute multiple digital marketing and advertising campaigns with varying timelines, including audience development, website updates, creative asset coordination, campaign implementation, and performance analysis.

Support email marketing campaigns, promotional outreach, and audience communications.

Coordinate with the branding and creative team to develop digital assets, including graphics, photography, video, and web content.

Monitor campaign performance and engagement metrics, providing regular progress updates, final reports, and recommendations for continuous improvement.

Collaborate closely with communications, marketing, and leadership teams to ensure consistent messaging, brand alignment, and successful execution of strategic initiatives.

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Project Management

Lead digital and marketing projects from conception through completion, including planning, execution, monitoring, reporting, and post-project evaluation.

Utilize project management tools and best practices to coordinate workflows, prioritize tasks, and ensure projects are delivered on time, within scope, and within budget.

Manage project timelines, quality standards, and resources while balancing competing priorities across multiple initiatives.

Facilitate project debriefs and after-action reviews to identify successes, lessons learned, and opportunities to improve future campaigns and processes.

Coordinate cross-functional teams, vendors, and stakeholders to ensure project milestones, deliverables, and communication remain aligned throughout the project lifecycle.

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Website Management

Manage and update website content using White Whale / LiveWhale CMS

Build and maintain webpages, news stories, profiles, event listings, and multimedia content

Ensure website content is accurate, accessible, user-friendly, and aligned with brand standards

Monitor website performance and recommend improvements for usability and engagement

Coordinate with internal stakeholders on web updates and digital projects

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Social Media & Digital Communications

Develop, schedule, and publish social media content across platforms including LinkedIn, Instagram, Facebook, X/Twitter, and YouTube

Create engaging digital campaigns that support organizational priorities, events, programs, and initiatives

Assist with content planning, copywriting, and visual storytelling

Monitor analytics and engagement metrics to inform strategy and improve performance

Support livestreams, video promotion, and digital event coverage as needed

Job Location - City, State

Philadelphia, Pennsylvania

QUALIFICATIONS:

Bachelor's degree with at least three years in communications, marketing, journalism, digital media, or related field
Experience managing websites using White Whale / LiveWhale or similar CMS platforms

Creative thinker and team player, possessing integrity, discretion, and excellent judgment. Brings a positive attitude and willingness to help other team members. ?

Strong understanding of social media strategy and digital marketing best practices

Excellent writing, editing, and organizational skills

Experience using Canva, Adobe Creative Suite, or similar design tools

High skill level and experience with SEO/SEM, website funnel design, Slate or other CRM, Google Tag Manager, Google Analytics, Meta, LinkedIn, and Data Studio

Familiarity with analytics tools, SEO principles, and email marketing platforms preferred

Ability to manage multiple deadlines and work collaboratively across teams

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Preferred Skills

Experience in higher education, healthcare, nonprofit, or mission-driven organizations

Photography/video editing experience a plus

Strong attention to detail and ability to work independently

Superior interpersonal skills with the ability to build and maintain effective professional relationships.

Knowledge of accessibility and web content standards

Department / School

School of Nursing

Pay Range

$65,628.00 - $82,000.00 Annual Rate

Salary offers are made based on the candidate's qualifications, experience, skills, and education as they directly relate to the requirements of the position, and in alignment with salary ranges based on external market data for the job's level. Internal organization and peer data at Penn are also considered.

Equal Opportunity Statement

The University of Pennsylvania is an equal opportunity employer. Candidates are considered for employment without regard to race, color, sex, sexual orientation, religion, creed, national origin (including shared ancestry or ethnic characteristics), citizenship status, age, disability, veteran status or any class protected under applicable federal, state or local law.

Special Requirements
Background checks may be required after a conditional job offer is made. Consideration of the background check will be tailored to the requirements of the job.

University Benefits

Health, Life, and Flexible Spending Accounts: Penn offers comprehensive medical, prescription, behavioral health, dental, vision, and life insurance benefits to protect you and your family's health and welfare. You can also use flexible spending accounts to pay for eligible health care and dependent care expenses with pre-tax dollars.
Tuition: Take advantage of Penn's exceptional tuition benefits. You, your spouse, and your dependent children can get tuition assistance here at Penn. Your dependent children are also eligible for tuition assistance at other institutions.
Retirement: Penn offers generous retirement plans to help you save for your future. Penn's Basic, Matching, and Supplemental retirement plans allow you to save for retirement on a pre-tax or Roth basis. Choose from a wide variety of investment options through TIAA and Vanguard.
Time Away from Work: Penn provides you with a substantial amount of time away from work during the course of the year. This allows you to relax, take vacations, attend to personal affairs, recover from illness or injury, spend time with family-whatever your personal needs may be.
Long-Term Care Insurance: In partnership with Genworth Financial, Penn offers faculty and staff (and your eligible family members) long-term care insurance to help you cover some of the costs of long-term care services received at home, in the community or in a nursing facility. If you apply when you're newly hired, you won't have to provide proof of good health or be subject to underwriting requirements. Eligible family members must always provide proof of good health and are subject to underwriting.
Wellness and Work-life Resources: Penn is committed to supporting our faculty and staff as they balance the competing demands of work and personal life. That's why we offer a wide variety of programs and resources to help you care for your health, your family, and your work-life balance.
Professional and Personal Development: Penn provides an array of resources to help you advance yourself personally and professionally.
University Resources: As a member of the Penn community, you have access to a wide range of University resources as well as cultural and recreational activities. Take advantage of the University's libraries and athletic facilities, or visit our arboretum and art galleries. There's always something going on at Penn, whether it's a new exhibit at the Penn Museum, the latest music or theater presentation at the Annenberg Center, or the Penn Relays at Franklin Field to name just a few examples. As a member of the Penn community, you're right in the middle of the excitement-and you and your family can enjoy many of these activities for free.
Discounts and Special Services: From arts and entertainment to transportation and mortgages, you'll find great deals for University faculty and staff. Not only do Penn arts and cultural centers and museums offer free and discounted admission and memberships to faculty and staff. You can also enjoy substantial savings on other goods and services such as new cars from Ford and General Motors, cellular phone service plans, movie tickets, and admission to theme parks.
Flexible Work Hours: Flexible work options offer creative approaches for completing work while promoting balance between work and personal commitments. These approaches involve use of non-traditional work hours, locations, and/or job structures.
Penn Home Ownership Services: Penn offers a forgivable loan for eligible employees interested in buying a home or currently residing in West Philadelphia, which can be used for closing costs or home improvements.
Adoption Assistance: Penn will reimburse eligible employees on qualified expenses in connection with the legal adoption of an eligible child, such as travel or court fees, for up to two adoptions in your household.

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To learn more, please visit: https://www.hr.upenn.edu/PennHR/benefits-pay

Equal Employment Opportunity Statement

The University of Pennsylvania is an equal opportunity employer. Candidates are considered for employment without regard to race, color, sex, sexual orientation, religion, creed, national origin (including shared ancestry or ethnic characteristics), citizenship status, age, disability, veteran status or any class protected under applicable federal, state, or local law.

To apply, visit https://wd1.myworkdaysite.com/en-US/recruiting/upenn/careers-at-penn/job/Claire-M-Fagin-Hall---4th-Floor/Digital-Communications---Web-Manager_JR00124492-2