Job Details

Social Media and Content Coordinator, Institutional Fundraising

Position Number: 9896371
Location: Salt Lake City, United States
Position Type: Development and Fund Raising

Social Media and Content Coordinator, Institutional Fundraising

Job Summary

The Social Media & Content Coordinator oversees social media strategy execution and leads content acquisition efforts for University of Utah and University of Utah Health fundraising campaigns. Reporting to the Sr. Supervisor of Creative Campaigns, this position coordinates content acquisition across all campus and U Health areas to support mass appeals across direct mail, email, social, web, and other digital channels, ensuring all fundraising content is compelling, on-brand, and aligned with university-wide standards.

The Social Media & Content Coordinator develops relationships with campus partners to elevate fundraising appeals and digital content. This role researches, plans, creates, and publishes content across social media platforms, translating campaign strategies into engaging, audience-focused posts that support fundraising and donor engagement goals. This role oversees event coverage for content acquisition, documenting stewardship, philanthropic, and campus events through photo and video. The Social Media & Content Coordinator also monitors channel performance, tracks engagement metrics, and adjusts content based on analytics and best practices, while partnering with campus stakeholders and graphic design professionals to source and develop compelling stories that highlight the impact of philanthropy at the U.

As a development professional with an interest in annual giving and donor engagement, the Social Media & Content Coordinator manages and mentors student employees and volunteers supporting content and engagement efforts, and collaborates closely with the Sr. Supervisor of Creative Campaigns and other members of the communications team to execute coordinated, effective fundraising campaigns that advance institutional goals.

Please note, the posted salary range reflects the compensation range within which we will make an offer. Offers are determined based on qualifications, skills, and experience. Placement at the top of the range is reserved for candidates who demonstrate exceptional qualifications and experience directly aligned with the role.

Learn more about the great benefits of working for University of Utah: benefits.utah.edu

Responsibilities
Social Media & Digital Campaign Execution

Develop, schedule, and execute social media content calendars in support of University of Utah and University of Utah Health fundraising campaigns
Write platform-tailored copy that reflects the University of Utah brand voice, ensuring messaging and tone are consistent with the university's overall communications strategy
Respond and monitor comments, messages and brand mentions, fostering a positive, engaging online community daily
Collaborate with the Sr. Supervisor of Creative Campaigns to develop and implement a comprehensive, year-long social media strategy that support the team's priorities, aligns with the academic calendar, and integrates with larger fundraising campaigns
Stay current on digital and social media trends, best practices and platform updates to inform strategy and creative approaches
Manage day-to-day execution of paid and organic campaigns, including boosting posts and coordinating targeted digital fundraising pushes
Ensure all campaign content adheres to university branding, voice, and compliance standards across channels
Coordinate campaign timelines and deliverables with the Sr. Supervisor of Creative Campaigns, to ensure content aligns with broader marketing and fundraising initiatives

Content Acquisition and Strategy:

Source, capture, and curate compelling photos, video, and donor/student stories that highlight the impact of philanthropy at the U
Help manage the organization of the content library, ensuring accurate sourcing of dates, consent forms, tags, and maintaining consistent file structure across all assets
Partner with campus stakeholders, student creator teams, and graphic designers to develop channel-specific content that resonates with donor/student audiences
Support fundraising activities by collaborating with the donor relations team to coordinate stewardship event coverage and donor engagement content
Regularly audit existing content to ensure assets remain current, diverse, and relevant to campaign and fundraising storytelling needs
Build and maintain a network of campus partners to support content acquisition for mass appeals, including giving days and philanthropic efforts across all channels
Develop and pitch content ideas that align with campaign themes, seasonal giving, and institutional fundraising priorities
Collect and organize user-generated content from events or campaigns for use across platforms

Team Mentorship:

Provide guidance and feedback to student creators and interns supporting social media and content production
Share platform expertise and best practices with communications team members to strengthen overall social media capability
Support onboarding and training of new team members or student staff on tools, workflows, and brand guidelines
Collaborate cross-functionality to foster a culture of creativity, learning, and continuous improvement within the content team

Development & Donor Engagement Support:

Support institutional fundraising priorities through campaign execution
Collaborate with advancement professionals to support cultivation, solicitation, stewardship, and donor engagement activities
Serve as a strategic communications resource for fundraising initiatives across the university community
Support the team campaigns and communications team with additional projects and priorities as needed

Minimum Qualifications
EQUIVALENCY STATEMENT: 1 year of higher education can be substituted for 1 year of directly related work experience (Example: bachelor's degree = 4 years of directly related work experience).
Development Assistant: Requires a bachelor's (or equivalency) with up to 2 years of directly related work experience or a master's (or equivalency) degree.

Preferences

Special Instructions

Requisition Number: PRN46479B
Full Time or Part Time? Full Time
Work Schedule Summary: Mostly during the day. Some nights and weekends for event coverage.
Department: 00702 - Development Services
Location: Campus
Pay Rate Range: $35,000 to $45,000
Close Date: 12/01/2026
Open Until Filled:

To apply, visit <a href=""https://apptrkr.com/9896371"">https://utah.peopleadmin.com/postings/210771