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Assistant Director, Media and Public Relations
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Position Number: 3694403
Location: Fort Myers, FL
Position Type: Public Relations, Marketing and Communications

Assistant Director, Media and Public Relations

Job Summary
The Assistant Director, Media and Public Relations manages and oversees the daily operations of positive media outreach and institution-level social media in support of the university's marketing and communications initiatives.

Florida Gulf Coast University is committed to establishing and maintaining an inclusive working and learning environment in which students, faculty, administrators, staff, curriculum, social activities, governance, and all other aspects of the campus life reflect a diverse, multi-cultural, and international worldview.

At FGCU, we collectively stand against any individual or group that practices any form of racism, discrimination, intolerance, hate expressions, or disrespect. We are committed to preparing students to understand, live among, appreciate, and work in an inherently diverse country and world made up of people with different ethnic and racial backgrounds, religious beliefs, abilities, ages, gender identities, sexual orientations, socio-economic status, cultural traditions, family statuses, and military backgrounds. FGCU strives to hire great people from a wide variety of backgrounds, not just because it's the right thing to do, but because it makes our University stronger. The University community recognizes the importance of a diverse and inclusive institution and holds these ideals as paramount for the current and future success of the institution.

We seek colleagues who promote and embrace diversity, equity, and inclusion. We encourage individuals from diverse backgrounds to apply for this position as we believe that our University will grow and move forward through a commitment of equality for all.

Job Description

Typical duties include but are not limited to:

Participates in the strategic planning for assigned areas and assists the Assistant Vice President in developing and implementing the overall departmental strategic plan.
Generates and maintains a strong local, regional, state, and national public presence for the University.
Maintains effective relationships with media sources to increase airtime and print space for University news
Cultivates expert sources within the University to help promote the faculty, staff and programs on campus. Develops and conducts media training with University expert sources.
Directs and assists with the creation and management of social media strategy and content development. Trains and oversees all social media content creators across the University.
Coordinates media access to campus and provides media management for special events.
Writes and edits materials for a variety of sources including website media, social media, press statements, articles, and reports.
Establishes performance goals and measures to evaluate the success of assigned areas of responsibility.
Participates in formulating and implementing policies and procedures.
Supervises the day-to-day operations of assigned areas including the supervision of departmental employees. Provides guidance and direction to staff involved in department services and programs.
Directs departmental activities by scheduling work assignments, setting priorities, and directing the work of staff.
Participates in the planning and administration of departmental and project activities.
Interviews, hires, trains, and evaluates staff to ensure adequate staffing within budget.

Other Duties:

Other job-related duties as assigned.
Represents the organization at various promotional events and business/community meetings.
Helps maintain editorial calendar.

Additional Job Description

Required Qualifications:

Bachelor's degree from an accredited institution in an appropriate area of specialization.
Four years of professional full-time experience in marketing, communications, graphic design, public relations, or other relevant experience.
Experience shooting and editing video.
Any appropriate combination of relevant education, experience, and/or certifications may be considered.
Experience operating a personal computer and proficient with Microsoft Office (Word, Excel, Access, PowerPoint, Publisher and Outlook).

Preferred Qualifications:

Master's Degree from an accredited institution in marketing, communications or related field.
Experience with audio or multi-media production, communications or marketing project management, graphic design, writing, photography, print layout and design, print production, or social media design.
Experience managing brand-level social media accounts.
Experience as a news writer.

Knowledge, Skills, and Abilities:

Knowledge of marketing strategies and communication principles.
Knowledge of developing and cultivating positive stories to generate media interest.
Knowledge of the inner workings of the local, regional and national press.
Knowledge of media production, communication, and dissemination techniques and methods, including alternative ways to inform and entertain via written, oral, and visual media.
Knowledge of Associated Press (AP) Style.
Knowledge of social media publishing and analytic tools.
Knowledge of supervisory principles, methods, and techniques.
Skill in public speaking and delivering presentations to individuals and groups.
Excellent interpersonal, verbal and written communication skills.
Skill in identifying complex problems and reviewing related information to develop and evaluate options and implement solutions.
Strong organizational skills and an ability to prioritize and complete simultaneous projects within deadlines.
Ability to shoot and edit video.
Ability to thrive in an organization that values the diversity of its student body and workforce and actively promotes equity and inclusion.
Ability to work successfully as both a member of a team and independently with minimal supervision.
Ability to take initiative to plan, organize, coordinate and perform work in various situations when numerous and diverse demands are involved.
Ability to operate personal computers with proficiency and learn new applications and systems.
Ability to effectively manage the work of others by providing information, guidance and motivation.
Ability to work evenings, nights, and weekends as necessary.

Salary Range: $54,300 to negotiable

Open until filled: Application review will begin January 3, 2023

To apply, visit https://fgcu.wd5.myworkdayjobs.com/en-US/eaglejobs/job/Main-Campus/Assistant-Director--Media-and-Public-Relations_R0003394