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Social Media Manager
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Position Number: 5137520
Location: Cheney, WA
Position Type: Public Relations, Marketing and Communications

Social Media Manager

About Eastern Washington University:
Eastern Washington University, a regional, comprehensive public university with an enrollment of over 10,000 students, is one of six state-funded four-year institutions of higher education in Washington, each governed by its own board of trustees. EWUs 300-acre main campus is located in Cheney, a community of 12,000 residents 16 miles southwest of Washingtons second largest city, Spokane. Eastern also offers programs in downtown Spokane at the innovative, energy-efficient Catalyst building, the SIERR building which is a hub for research, development and advancement of health sciences, and at Riverpoint, a campus shared with Washington State University. In addition, EWU programs can be found at select locations throughout the state, aligned with the needs of the community. Eastern contributes to the vitality of the region and the state through its wide array of bachelors and masters degrees in over 100 fields of study, as well as applied doctorates in physical therapy and educational leadership, offering accessible pathways to career success and personal development to students of all socioeconomic and cultural backgrounds.

Eastern Washington University has been recognized for its commitment to helping undergraduate students learn, grow and succeed by Colleges of Distinction, a nationally trusted resource guide for college-bound students. The honor recognizes Eastern as a 22-23 College of Distinction (CoD). Money magazine recently named EWU as one of its Best Colleges in America 2023.

Tribal Land Acknowledgement
Eastern Washington University resides within the traditional homelands of the Spokane People and other tribes who are connected through their shared history of this region. This land holds their cultural DNA and it is their Ancestors who are here and bring forth the knowledge of this place-the knowledge that comes from the land.

Job Summary:
Eastern Washington University is seeking a Social Media Manager. This position brings an audience-first approach to executing the content strategy, requirements, and deliverables that support EWU's branded social and digital media platforms.

Through analysis, writing/editing, posting, monitoring and responding to audience questions and concerns, this position achieves business goals by maximizing the impact of stories and announcements posted online. The manager develops and maintains a content strategy for the EWU brand, including the creation of targeted and differentiated, user-centric narratives, content journeys (including calls-to-action), and corresponding deliverable plans that bring those narratives to life.
The ideal candidate will have two or more years of professional experience working with web and social media content on behalf of a major brand (preferably in the higher education or non-profit sector). The hired candidate will excel in communication, organization and creativity, with strong editing and writing capabilities as well as possess a keen ability to juggle multiple tasks, and a passion for storytelling.
In addition to salary, the university offers a comprehensive benefits package including health insurance, life and disability insurance and retirement. In addition, EWU offers generous vacation and sick leave accruals, 12 paid holidays per year and fringe benefits, such as tuition waiver for employees and eligible dependents, discounted EWU sports tickets, full access to our campus workout facilities at a minimum fee and free transportation through STA buses. For additional information regarding insurance benefits please see our Benefits page: https://inside.ewu.edu/hr/benefits/insurance/.
This position is budgeted through June 30, 2025.

Required Qualifications:

Bachelors degree in business, marketing, design, communications, public relations, technical writing or related field
Two or more years working with content for web and social media platforms
Demonstrated skill with various social media platforms, including examples of data-informed decision making
Demonstrated interest, ability and/or experience promoting universal accessibility, cultural competency and diversity
Demonstrated content writing, editing and distribution skills, with an emphasis on goal planning, measurement, optimization and syndication
Demonstrated ability to apply a culturally responsive and flexible approach that is supportive to the diverse needs, including universal accessibility, or our students, staff, faculty and the public.

Preferred Qualifications:

Demonstrated skill in gathering, synthesizing, and analyzing internal and external research into sound content analyses and recommendations
Effective project management experience
Demonstrated ability to be a collaborative partner, as well as a thought leader and facilitator
Strong understanding of AP Style
Professional experience working in higher education, non-profit or public sectors

Other Skills and Abilities:

Job Duties:
% of Time: 70
Responsibility / Duty: Digital Content Strategy, Writing, Editing and Distribution

Create and curate useful, accessible content specifically intended for online publication based on strategic university goals and initiatives (primarily recruitment, retention and fundraising)
Administer, monitor and moderate various social media channels according to the EWU Social Media Policy
Assist in the production and integration of digital advertising campaigns
Create and maintain the universitys social media content strategy that shares a similar voice, tone, style and key messaging concepts with the universitys web content strategy
Execute SEO goals in the production, tagging, classifying, optimization and accessibility of content for the web
Monitor a story dashboard on a weekly basis and make recommendations to the team for optimizations, extending or ending content based on performance
Develop, write, proofread, edit and fact-check content for the web, primarily social media channels but occasionally other digital properties like websites, marketing campaign assets, eblasts and newsletters
May supervise lower-level staff and/or students in the fields of social media and digital content writing and distribution

Essential Function Indicator: Yes

% of Time: 20
Responsibility / Duty: User Experience and Business Analytics

Conduct interviews and audits to provide competitive analysis and consultation for various campus partners regarding their use of social media on behalf of their university department or program
Gather input from stakeholders (administration, faculty, staff, students, alumni, community) to be used in the decision-making process surrounding content flow, goals, priorities and objectives
Identify key themes, messages, and topics through quantitative and qualitative research
Analyze user needs by creating personas, scenarios and surveys, and conducting focus groups, user testing, content inventory/audits, content gap and competitor analysis

Essential Function Indicator: Yes

% of Time: 10
Responsibility / Duty: Professional Growth and Research

Works with leadership to help identify and recommend new and emerging digital technologies and platforms that may help advance the mission of University Relations and the institution
Keeps current with the field of social media marketing and communications, and seeks opportunities to further develop professional skills for their position and those they may supervise

Essential Function Indicator: Yes

Conditions of Employment:

During the course of university employment this position will be involved in the receipt of, or accountability for, university funds or other items of value; as well as the unsupervised access with the developmentally disabled, vulnerable adults or children under the age of 16. The offer of employment is contingent upon successful completion and passing of a background check prior to beginning employment.
All new employees will comply with EWU Immunization Policy 602-02 and provide proof of immunity or vaccination to MMR before beginning work at EWU. Waivers for the immunization requirements are available for medical or sincerely held religious beliefs.
Upon hire employees will complete required DEI, Hazing, and Harassment and Title IX training. The online training is located at https://inside.ewu.edu/hr/training/orientation/ or complete the training in person or via Zoom. In person and Zoom training opportunities will be posted on InsideEWU and are listed on our Human Resources site at: https://inside.ewu.edu/hr/training/.
This project position is budgeted through June 30, 2025.

Salary Information: $53,953 - $75,539 Where the hired candidate will begin within this range is dependent on education, experience, and skills.

Posting Date: 03/26/2024
Open Until Further Notice: No
Closing Date: 4/2/2024
Screening to Begin: 04/03/2024

Special Instructions to Applicants:
Submit your application materials through our online applications portal provided below. If you are unable to submit through the applicant portal, please contact Human Resources Services at (509) 359-2381.

To apply, visit https://jobs.hr.ewu.edu/postings/12000

EWU does not discriminate in its programs and activities on the basis of race, color, creed, religion, national origin, citizenship or immigration status, sex, pregnancy, sexual orientation, gender identity/expression, genetic information, age, marital status, families with children, protected veteran or military status, HIV or hepatitis C, status as a mother breastfeeding her child, or the presence of any sensory, mental, or physical disability or the use of a trained guide dog or service animal by a person with a disability, as provided for and to the extent required by state and federal laws.